Having been introduced to Strategy as a subjet – it gives me quite an insight that why is the world as it is today. It is for the subject of strategy which, for the last 3-4 decades, talks about out performing competition by applying various models and approaches – Porter’s Five Forces, The Breakhrough, Blue Ocean Strategy, etc.

It’s about making Competition Irrelevant, knowing the 5 “threatening” five, being an Inner Circle or an Ourer Circle company. Yes a company has to be better than another however in this process there is a lot of “breakneck competition” – which turns out to be bloody, all means are established to establish ONEself.

While this happens and the social impact is forgotten, a department called CSR comes into being – which goes to say that – it is okay to destroy the environment or be unsustainable in operations on one hand and run a social welfare project for the education of the underprivileged on the other.

I would recommend that another component be added permanently in making strategies – Respect, Love & Care (RLC) for all stakeholders. Which I would go further and call the “Strategies of RLC” - a discipline for further research. The enviornment and society (or community) also become key stakeholders.

These 3 if added in all strategies made in the Board Rooms, will ensure that the world is a better place.